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You’re in the business of eye care. Just like any business, you need to promote. Or risk losing patients to your competition.
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Display brochures.
Invest in a practice overview brochure, and procedure-specific brochures. They don’t have to be expensive. They do have to be professional and contemporary. Keep them on display in your reception area or mail them to prospects and patients. |
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Keep patients in the loop on your services.
You’ve got a captive audience in the reception area, so make use of this opportunity. Loop a video of your services or patient testimonials that continues to play throughout their visit.
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Have patients sell for you.
Ask post-op patients if you can pass their phone number onto prospective patients. A satisfied patient is more convincing to a prospect than a subjective staff member. |
Don’t keep your services a secret. Or your good work. Promote them loudly and widely.
Next week — marketing moves.
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