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Eye-Openers. Perfect your practice one week at a time.

Eye-Opener 5:

When Patients Spread the Good Word, it Does Your Bottom Line Good.

Alcon(R)

The best compliment a patient can give is a referral. It says your patients think you’re the best at what you do and deliver exceptional service. And they trust you to put their eye care and their family’s care in your hands.

Referrals can mean business. Big business. In fact, referrals can generate as much as 75% of your new patients.

Say “thank you.”
Who doesn’t like to be acknowledged? For every referral your patient makes, send a “thank you” card or personalized note.

Give them material to work with.
Because one satisfied patient leads to another, hand out marketing materials to patients. They will hand them out to family and friends.

Send business their way.
Refer business to them and they’ll return the favor.

With good work come referrals — a fast and easy way to do your bottom line good.

Next week — how to make appointments stick.

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