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When patients call, are they greeted by a friendly, knowledgeable person? A busy signal? Complicated automated instructions? The telephone connects you with your patients. Any glitches can turn patients off. And away. And that adds up to lost opportunities.
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Only friendly people need apply.
Patients can hear it in your telephone operator's voice — they're more than happy to help. Add telemarketing skills and they'll turn inquiries into income for your practice.
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Go live versus automated.
Everyone prefers to talk to a person, rather than push this, press that. Can't go live? Keep your menu short and sweet.
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Silence is not golden — here's an opportunity to educate.
On hold? Give them something to think about. Like information on special services. Professional affiliations. Seasonal messages.
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A busy signal signals trouble.
If patients can't connect with your practice, they may be through with you. Add new lines. Quickly.
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Put telephone basics to work in your practice. Patients will appreciate it. Your practice will flourish from it.
Next week — how your practice can profit from a personal touch.
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